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Paul MacMartin Inc.

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Bayshore Trust — The One Account marketing

February 9, 2014 by Paul MacMartin

Full range of marketing and promotion deliverables for Toronto-based Bayshore Trust and its unique flagship product, The One Account — an integrated savings and chequing account that features a high daily interest rate and free chequing.

As copywriter and co- creative director, worked closely with the executive team and my graphic designer partner to develop concepts and information design, and write copy.

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