Full-page newspaper ad in The Toronto Star (in Toronto, Canada) promoting Bayshore Trust’s free-chequing, high-interest-rate The One Account integrated savings and chequing account.
As copywriter and co- creative director, worked closely with the executive team and my graphic designer partner to develop the concept and information design, and write the copy.
Full-page newspaper ad in The Toronto Star that encourages customers of a Bayshore Trust rival Dominion Trust to move their accounts to Bayshore before they get swallowed in a corporate merger.
As copywriter and co- creative director, worked closely with the executive team and my graphic designer partner to develop the concept and information design, and write the copy.
